Our Words At Work

It was early July when I first stepped foot at Words at Work. I was nervous. I wasn’t sure what type of environment I was stepping into. Shortly after exiting the elevator, the double doors of Words at work stood before me. I rang the doorbell and a nice lady by the name of Steph Haugan came to open the doors with a warm smile. The rest was history.
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Words At Work announced today that three new faces have joined its Minneapolis office, including Mark Derks as a partner and chief marketing officer (CMO), Matt Burow as a senior graphic designer and Alison Buckneberg as account director.
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Whether you’re trying to get to an actual ROI calculation or if it’s just gut feel, you probably think you should get more from the money you spend on marketing every year. Don’t feel bad. Every marketer in every company in the world is in the same position.
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Doing content marketing right — in a way that positively impacts revenue and growth — is hard and it’s going to get much,  much harder.
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It’s frustrating. You have a great story to tell, but your messaging and marketing materials miss the mark. They fail to convey the real experience prospects would have if they truly understood your brand — your people, your technology, your products, your services and the thinking that drives it all.
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