Strategy, writing, design, video and interactive, from one cohesive team.
Content Marketing |
Strategic Planning
E-Books How-To Guides Infographics Case Studies White Papers Articles Video Production |
BRAND & IDENTITY |
Strategic Planning
Brand Management Naming Visual Identity Brand Guidelines Post-Acquisition Brand Integration |
MESSAGING & POSITIONING |
Company Missions
Value Propositions Product Launches Partner Programs Marketing Plans |
VIDEO & INTERACTIVE |
Website Design
Motion Graphics Video Production Storyboards Scripting |
EXECUTIVE COMMUNICATIONS |
Strategic Planning
Board of Director Presentations Speech Writing Annual Reports Internal Communications |
SALES ENABLEMENT |
Strategic Planning
Collateral Design & Development Playbooks Presentations Sales Literature Channel Marketing |
DEMAND GENERATION |
Strategic Planning
Tradeshow & Event Marketing Advertising – Digital & Print Direct Marketing – Email & Print Nurturing Campaigns |
INTERNET MARKETING |
Strategic Planning
Social Media Marketing Digital Media Web Design Search Engine Marketing (SEM) Search Engine Optimization (SEO) |
What Makes Us Different?
Early Adopter Insights >
You’ve likely seen the innovation adoption lifecycle graphic in multiple venues. The curve illustrates people’s proclivity for understanding and adopting new technologies. The segment on the far left (Innovators) represents about 3% of the population.
Every organization has a small number of these people, who become go-to resources for assignments that require original thinking — such as articulating roadmaps, jump-starting product development processes or giving key external presentations that are meant to position the company as innovative in the eyes of critical external audiences.
Words At Work identified the value of this innovator mindset early in our existence (late 1980s). Since then, we have established a process for hiring and empowering people with a unique and highly engaging approach to work — writers, designers and strategists. As a result, we’re able to generate content and creative that engages key audiences in ways that rise above the fray and drive desired actions.
Clearly, this approach is most effective for clients with complex portfolios, technologies and roadmaps. It’s generally less effective for organizations looking to compete on price.
Media Neutrality >
A poster used to hang in our Minneapolis office that read, “ When all you have is a branding iron, every problem looks like a steer.”
While we have deep expertise in various disciplines — web marketing, print advertising, social media, public relations, etc. — we made a decision a long time ago to be media neutral. This allows us to recommend and deliver the most effective strategies and tactics for each engagement.
This media-neutral approach becomes more valuable every day. The proliferation of social media platforms and the persistence of legacy channels makes brand and message delivery decisions more intricate than ever.
Accountable Creativity >
Every organization we serve has stated goals and objectives, most of which center on revenue, share, growth, awareness and reputation.
The creative work we provide begins with these highly measurable objectives. It drives everything — which is why we’ve decided to avoid award shows and other creative competitions. We want to ensure the singularity of our motivation when it comes to client work.
Driving towards accountability in terms of financials is nothing new. Ultimately, that is how all agencies — and creative executions — are judged. We believe Words At Work is different in how we expand our definition of accountability.