Strategy, writing, design, video and interactive, from one cohesive team.

Most clients utilize us as a full-service integrated marketing communications agency. Some look to us for selected services, such as brand messaging, content marketing or product naming.

Content Marketing

Content Marketing

Strategic Planning

E-Books

How-To Guides

Infographics

Case Studies

White Papers

Articles

Video Production

BRAND & IDENTITY

BRAND & IDENTITY

Strategic Planning

Brand Management

Naming

Visual Identity

Brand Guidelines

Post-Acquisition Brand Integration

MESSAGING & POSITIONING

MESSAGING & POSITIONING

Company Missions

Value Propositions

Product Launches

Partner Programs

Marketing Plans

VIDEO & INTERACTIVE

VIDEO & INTERACTIVE

Website Design

Motion Graphics

Video Production

Storyboards

Scripting

EXECUTIVE COMMUNICATIONS

EXECUTIVE COMMUNICATIONS

Strategic Planning

Board of Director Presentations

Speech Writing

Annual Reports

Internal Communications

SALES ENABLEMENT

SALES ENABLEMENT

Strategic Planning

Collateral Design & Development

Playbooks

Presentations

Sales Literature

Channel Marketing

DEMAND GENERATION

DEMAND GENERATION

Strategic Planning

Tradeshow & Event Marketing

Advertising – Digital & Print

Direct Marketing – Email & Print

Nurturing Campaigns

INTERNET MARKETING

INTERNET MARKETING

Strategic Planning

Social Media Marketing

Digital Media

Web Design

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

What Makes Us Different?

Early Adopter Insights >

You’ve likely seen the innovation adoption lifecycle graphic in multiple venues. The curve illustrates people’s proclivity for understanding and adopting new technologies. The segment on the far left (Innovators) represents about 3% of the population.

adopters

Every organization has a small number of these people, who become go-to resources for assignments that require original thinking — such as articulating roadmaps, jump-starting product development processes or giving key external presentations that are meant to position the company as innovative in the eyes of critical external audiences.

 

Words At Work identified the value of this innovator mindset early in our existence (late 1980s). Since then, we have established a process for hiring and empowering people with a unique and highly engaging approach to work — writers, designers and strategists. As a result, we’re able to generate content and creative that engages key audiences in ways that rise above the fray and drive desired actions.

 

Clearly, this approach is most effective for clients with complex portfolios, technologies and roadmaps. It’s generally less effective for organizations looking to compete on price.

Media Neutrality >

A poster used to hang in our Minneapolis office that read, “ When all you have is a branding iron, every problem looks like a steer.”

 

While we have deep expertise in various disciplines — web marketing, print advertising, social media, public relations, etc. — we made a decision a long time ago to be media neutral. This allows us to recommend and deliver the most effective strategies and tactics for each engagement.

 

This media-neutral approach becomes more valuable every day. The proliferation of social media platforms and the persistence of legacy channels makes brand and message delivery decisions more intricate than ever.

Accountable Creativity >

Every organization we serve has stated goals and objectives, most of which center on revenue, share, growth, awareness and reputation.

 

The creative work we provide begins with these highly measurable objectives. It drives everything — which is why we’ve decided to avoid award shows and other creative competitions. We want to ensure the singularity of our motivation when it comes to client work.

 

Driving towards accountability in terms of financials is nothing new. Ultimately, that is how all agencies — and creative executions — are judged. We believe Words At Work is different in how we expand our definition of accountability.

 

In addition to leads and sales, we believe we’re accountable for the long-term strength and extensibility of brands. We’re accountable as the external experts who introduce new ideas to the organization. And we’re accountable for the reputations of the marketing and communications professionals who choose to work with us.

Ready for a fresh perspective? Let’s talk.