Your brand message plays a critical role in delivering the foundation, value and essence of brands. Aligning key messages to audiences makes all the difference in degrees of brand engagement and response.
When your customers are spread around the globe, how do you ensure you’re reaching them with relevant, compelling content that they understand and will act upon? Translation is one way in which you can do this.
Marketing and Sales have always been housed in separate silos. But there is a new marketing movement afoot that is changing all of that—Contact Marketing—which is generating metrics that are hard to believe, and even harder to ignore.
Words At Work announced today that three new faces have joined its Minneapolis office, including Mark Derks as a partner and chief marketing officer (CMO), Matt Burow as a senior graphic designer and Alison Buckneberg as account director.
Whether you’re trying to get to an actual ROI calculation or if it’s just gut feel, you probably think you should get more from the money you spend on marketing every year. Don’t feel bad. Every marketer in every company in the world is in the same position.
It’s frustrating. You have a great story to tell, but your messaging and marketing materials miss the mark. They fail to convey the real experience prospects would have if they truly understood your brand — your people, your technology, your products, your services and the thinking that drives it all.